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"L'eggo my Eggo". ""It's the real thing". "My bologna has a first name". "Just do it". "Crush It!" "Purple Cow". Each of these award-winning and catchy marketing slogans conjures up memories and brings a mental picture to the forefront for those old enough to remember them (if you don't Google them).
Long forgotten are countless other slogans that did not resonate with the consumer. And therein is the challenge. Are you memorable? When someone hears your name, or your company's name, is their mental picture a positive one?
Today's challenge is for you to do something so memorable, so over-the-top, that your brand effectively drives it's stake in the ground. I'd love to hear how you made a difference today!