Mission NOT Impossible

When I'm working with start-ups companies (from concept to one-year stages) I find few have created a Mission Statement. Many view it as unnecessary, as they "know" what their company stands for.


Missed are these important factors:

• It's more about the process rather than the finished product. To take the time to REALLY think what your business is about is a game-changing process.
• It makes you think beyond the confines of your facility or office. A critical component is in defining and articulating who you are to the world.
• It defines your brand. Many think that the brand is about a logo or marketing. It's not. It's about what people say about you when you're not around. Your Mission Statement needs to reflect what your business stands for,
• It solidifies team. If you don't have employees (yet), there is no better time to create it. If you do have employees, it's a great way to get everyone in your company to row in the same direction.

Your mission, should you choose to accept it, is to Google the Mission Statement of companies you respect and model yours after. Companies like Google, Apple, Amazon, Nike, Ritz Carlton or Nordstrom's. I think you'll get a clear picture of what they are about and what they stand for.

Then I challenge you to take the time to create one. I'd love to hear yours through Comments!

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