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When I'm working with start-ups companies (from concept to one-year stages) I find few have created a Mission Statement. Many view it as unnecessary, as they "know" what their company stands for.
Missed are these important factors:
Your mission, should you choose to accept it, is to Google the Mission Statement of companies you respect and model yours after. Companies like Google, Apple, Amazon, Nike, Ritz Carlton or Nordstrom's. I think you'll get a clear picture of what they are about and what they stand for.
Then I challenge you to take the time to create one. I'd love to hear yours through Comments!