Speak Softly and Carry an Umbrella

No matter how positive you are it's going to rain one day.

A key employee will fall into a crisis just when you need them most. Someone will hack your website and offer a pair of panties with every order. The Fed Ex truck with your employee's paychecks in it will roll over on the interstate spreading their checks in the wind on a Friday right before a holiday. You can't stop it. It's the circle of strife.

It's not about that it's going to rain. It's about where your umbrella is when it happens.

What does the umbrella look like? A business plan. A business strategy. A marketing strategy. A social media strategy. Employee training and development. Policies and procedures. It looks like a lot of things but without it the storms will ruin the day.

Take one action today to protect yourself against the storm. It might not be today, but it's coming. And when it does, you can duck for cover or walk with confidence.

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