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In both of my consulting companies we use the phrase "Sometimes all you need is a second set of eyes." The point is that a fresh viewpoint often uncovers the very thing that holds a company back. The old adage "can't see the forest for the trees" is never truer than it is in business.
Too often things are done "because we've always done it that way." And, while that way may have worked at some point, the truth is that in order to grow a business it must be relevant. To be relevant means being open to the changes that the market demands.
I challenge you to step back and see things from the vantage point of the consumer. If you can't do that objectively, hire someone to do it for you. Consider it the best education you can buy. At the end of the day, you may see things through a second set of eyes ... from a new perspective.
One fun way to see how perspective changes what might otherwise be considered routine is to listen to Somewhere Over the Rainbow from three sets of eyes ... by Judy Garland, from IZ and from Me First and the Gimme Gimmes. Same song. Same lyrics. Very different set of eyes. Enjoy!