In 1964 the Rolling Stones sang "Time ... is on my side, yes it is". I hate to  break the bad news to you, and to my English teaches at Augusta Elementary, please forgive my English, but ... no, it ain't!

The Steve Miller band, however, got it right. "Time keeps on slipping, slipping, slipping into the future". 

In a world where your prospect's/customer's/client's attention span is that of a gnat, time is what you DON'T have. Waste their time and they'll be gone before you ever get to introduce to them how you can help them. And they're too savvy to fall for gimmicks. Show you care and listen and they'll give you all the time in the world. 

Make the most of the time you've been given. You have something valuable to give. Don't squander your time and rob the world of what you can be.

I've spent hundreds of hours listening to my mentor, the late Jim Rohn, while in my car (now it's #AskGaryVee). Of the hundreds of Jim Rohn quotes, perhaps the one that really altered my life was "Formal education will make you a living, self-education will make you a fortune."

Don't get me wrong, you can read every book and listen to every audio ever made and without execution ... doing the dirty work ... all you'll end up with is a library and an Apple account the size of the national debt. But, if you apply the vast knowledge that is available through the creation of the spoken and written word, who knows what you can and will achieve?

I must admit that any time I'm stopped at a red light and a car pulls up blaring some incoherent crap so loud that my windows vibrate I think of what a wasted opportunity of the precious time we have been given that is.

​What are you feeding your mind with? I'd love to hear!

Who can forget the characters Sniff, Scurry, Hem and Haw in Spencer Johnson, M.D.'s best seller "Who Moved My Cheese?"

Written from a position on how resistant people are to change, there is another possibility. Perhaps your cheese was there all along. You just didn't see it. 

That's the way opportunity works. Earl Nightingale spoke of that in Acres of Diamonds. An African farmer who overlooked the diamonds laying in the field and who sold the land for all but nothing in order to search for diamonds elsewhere, only for the buyer of the land to become wealthy beyond his wildest dreams by finding what was right there all along.

Perhaps your opportunity to realize your dreams is right there in front of you. The client or business opportunity, the significant other, the family member, the colleague, the person in need who could change your life forever. 

​Before looking for where your cheese was moved to be sure to look in front of you.

Perhaps, in my humble opinion. one of the best customer experience stories ever shared is from Chris Hurn about his son and his son's stuffed giraffe toy, Joshie. I've shared this story countless times in giving speeches. Rather than tell it, I'm posting a link so you can experience it first hand. When you're done, come back a read on.

http://bit.ly/1axHQMz

I hope this story impacted you in the same way it did me ... to always be looking for opportunities to give others a Joshie experience.

I would love to hear your Joshie story ... either as the one who received it or the one who gave it. Who knows, perhaps it's YOUR story I share at the next podium or mic!